Do you know where the big data is in your own life? Or even the life of your ancestors? They are gone, but not forgotten, at Ancestry.com, which serves as an example of what big data really is, and how important concepts like accurate data enter the picture and our world.
CLEVELAND, Ohio (January 24, 2013)—The explosion in the number of applications claiming to be the Holy Grail of Business Intelligence has left many companies with a “solution” that is bigger than the problem itself. Visual Data Group, one of the leading BI consultancies in North America, has a new partner in the war on application bloat: LogiXML, the fastest and easiest way to develop web-based, agile Business Intelligence applications.
Organizational challenges for the coming year continue to be economic conditions, increased competition, execution of brand marketing and the ability to quickly execute strategies by making informed decisions. Successful business performance depends on the conquest of these challenges. Business intelligence software is not enough to guarantee that employees will be able to meet the growing needs of the business to overcome these demanding challenges; organizational structure must enhance the opportunities for analysis.
Strategically planned marketing campaigns can capture the attention of specific industries or functional needs. Without the ability to analyze the effectiveness of marketing activities it is impossible to know who has been touched and who has not. In order to broaden the regional sweep of promotional information, one must be able to visually understand the current reach.
After reading an article “Self-Service BI a ‘Win-Win” for IT and Biz” I posted a question on Twitter: “What do you think about self-service #BI? Is it a win-win for both IT and the business?” It led to a discussion of visualization as a tool to gain insight for the non-technical end user.
What are your organization’s vital signs? Who interprets them? Yes, your Business Intelligence Operations center needs statisticians, but ideally in a large organization it is a cross-functional team that spans sales, operations and marketing. This sounds logical, but how in touch is your organization with its vital signs?
Corporate Social Responsibility (CSR) initiatives bring a variety of advantages to business, from increased awareness to alliance with community causes, health and safety and further definition of your brand while benefiting society. But in order to continually improve returns, campaigns need to be analyzed from a social media perspective.
The first professional web presence and social media optimizer based on QlikView’s solid BI foundation has arrived
As people have become more social-media saavy, so has business. The social business phenomenon brings new insights regarding the way we market and reach out to prospects and help customers. The insights were made possible by intense analysis of marketing data not possible until recently.
CLEVELAND, June 28, 2012—Using technology to solve big problems with large data sets became so second-nature to folks like Darren Ball and Jim Harder that they wondered, “what if we applied our knowledge of large-scale real-time analysis toward analyzing your investment in web properties?”
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